Tour Of Austria
CORPORATE DESIGN | BRANDING | WEB DESIGN | ADVERTISING MEDIA
75 Years of the Tour of Austria – A Jubilee Design Package
To celebrate the 75th anniversary of Austria’s legendary cycling tour, we developed a flexible and distinctive visual identity. Our pattern-based design concept reflects the rich history of the Tour of Austria, while archival imagery invites viewers to take a closer look. A year shaped by nostalgia, yet full of momentum—culminating in the grand finish in Vienna and looking ahead to a bright future for the legendary Tour of Austria.
A New Chapter Has Begun
The renowned multiple-day bicycle race Österreich-Rundfahrt becomes Tour of Austria – and we are there from the very beginning. Our corporate design impresses with a modern timelessness, perfectly representing a classic such as Tour of Austria. Displayed on the jerseys, posters, various advertising media, the official website and social media – with our design, the tour really picks up pace! Online and offline, on all channels.
