Bike Republic Sölden

CORPORATE DESIGN AGENCY

A Success Story

The world’s smoothest Republic makes you jump on a bike in next to no time. The ease and nonchalance of the target groups is represented by the entire presence of Bike Republic Sölden.

A flow-based branding process

The corporate design elegantly unifies and transports all key values of the brand. Visually and verbally, it opens up a world that feels like home to all kind of mountain-bike enthusiasts and inspires with a variety of cool features. For instance, the specifically designed biking pass makes bikers immediately become citizens of this Republic. Naming the trails in the dialect of the Ötztal valley and using stone figures so typical for the Alps as signposts, helps create a strong connectedness to the surrounding region. From logo via merchandising articles to advertising strategy, our approach as a whole, with much attention to all details, emphasizes a deep-felt affection for the region, always spiced with a subtle sense of humor.