Apples with rough edges
Biosüdtirol is a collective of 200 apple farmers in South Tyrol, Italy. Their mantra: “we’re convinced that a brand needs to be honest to survive today.” Our job was to create a new brand image which reflects this and other core values.
From the logo to the slogans, the corporate design is minimalistic, straightforward and down to earth. Special detail: the recycled paper is made from apples.