Pretty in pink
Therese Mölk founded her bakery in 1925.
With that she was way ahead of her time.
We wanted tell the story of this strong woman to inspire others – especially those who need it most.
The annual “Pink Ribbon campaign” during breast cancer awareness month October was the perfect occasion to set an example and help others. We designed a pink advertising campaign that supported the Austrian Cancer Aid.
The Pink Ribbon Campaign included:
• Design and text for all media channels
• Online communications
• Social Media marketing
• Public relations
• Instagram contest and donation campaign
With this campaign were able to collect 5.000€ for the Austrian Cancer Aid to help and support breast cancer patients.